Coca Cola

Advertising is a very competitive business.

The Cola Wars were at their heights. This visually compelling film made the rounds to a variety of music producers in NYC who were vying to provide the ad agency the best possible music score to bring the concept to life. I was working with a wide variety of producers at the time, so I had the pleasure/opportunity to record about four very different pieces of music from four different music production companies for this spot.

The version chosen was this one from Jeff Layton. Larry Campbell is playing pedal steel guitar. Jeff is playing everything else.